Hi there,As the old joke goes, everyone’s favorite radio station is WIIFM (“What’s in it for me?”). Enterprise technology is not an exception to this. It’s important not to be blinded by flashy sales slides and buzzword bonanza. We need to understand what technology does and what value it adds.Over the last few years, there seems to be an uptick in occurrences of “tech without a use case”. There is even a special term “shelfware” invented for software that is bought but not actually used.We will continue doing our part to inform you about the tech that is useful and the one that deserves more WIIFM questions. To prevent more blockchain-like “solutions”, we all should be asking software vendors: what’s in it for us or even “where's the beef?”.-Jelena and Paul